Our Methodology

Discovery & Assessment

All of our website projects begin with a Discovery and Assessment phase. During this phase, our team conducts an initial analysis to understand your brand, your target audience and marketing/operational goals. The team looks to obtain, and review information deemed critical to achieving your website objectives.

This may include:

  • Mission, organizational goals
  • Products and offerings
  • Target audience and key audience segments
  • Brand guidelines, strategy
  • Current and future initiatives and priorities
  • Marketing goals, KPIs, past roadblocks/successes
  • Operational goals, KPIs, past roadblocks/successes
  • Understanding workflows and systems
  • Any third-party vendors, applications utilized

We have successfully architected and developed strategies for some of the most highly visible websites in Hawaii.

Our team will also review analytics and run site audits on your current website (if applicable) to get a better idea of how your target audience engages and interacts with your digital platforms.

This may include:

  • Reviewing website analytics and traffic reports for main device usage, peaks/valleys in traffic, audience retention and bounce rates, heat maps for scroll/click patterns
  • Running a site performance audit
  • Analyzing metrics for existing social media and email marketing platforms
  • Any other applicable data and metrics (CRM, POS etc.)


Upspring will translate findings uncovered during Discovery & Assessment into data-driven strategies, which may include the following:

01. Conversion and micro-conversion strategy

  • What is the goal of your website and who are you targeting?

02. Call-to-action strategy

  • How will you get visitors to convert?

03. Search Engine Optimization strategy

  • How will new visitors find your website through major search engines?

04. Platform Optimization strategy

  • Unless the data says otherwise, our approach is always “mobile-first”

05. Third-party platform integration

  • What other applications need to be integrated? Do they have API’s?

06. Other (Geo/Localization, multi-lingual)

  • Do you need to show specific content based on geographic location?

Design & Development

Design and development will include the following steps:

01. Site architecture

  • How your site will be organized (main pages, subpages)
  • Layout of each page
  • Defining the customer journey

02. Design (with sister company Library Creative)

  • Site look and feel
  • Effective brand representation
  • Defining customer experience

03. ADA compliance

  • Ensuring the site is compliant with the latest accessibility requirements as appropriate for your organization

04. GDPR compliance

  • Ensuring the latest cookie management tools and opt-in technologies are in place

05. Development

  • Ensuring the latest cookie management tools and opt-in technologies are in place

For website projects, Upspring and its sister creative/design studio — Library Creative, often team up to work together.

Upspring is proficient in the following CMS platforms:

Craft CMS

Testing & Launch

Upspring’s testing procedures are as follows:

  • Upspring assists with the setup and configuration of three environments — Development, Staging and Production
  • Run through defined test procedures on development and staging servers before migrating to Production environment
  • Run through launch checklist (301 redirects, sitemap.xml etc.)

If you are utilizing Upspring’s Managed Hosting & Security service, Upspring shall also assist with the following:

  • Application security, content delivery networks, regular security patches for your website
  • Managed access lists for server access
  • Managed backup and recovery processes with periodic backup checks
  • Data security
  • Performance monitoring


For website projects, Upspring and its sister company, Library Creative, often team up to work together. Library, like Upspring, is an aio Digital company. Library Creative is a full-service creative agency, focusing on web and graphic design, branding and brand strategy, logos and ID systems, collateral design, and other print packaging.

With complementary skills and a synergistic working relationship, Upspring and Library share an office and frequently work together.

Library Creative offers the following services:


  • Discovery & Research
  • User Experience
  • Brand Strategy & Architecture
  • Positioning
  • Content Strategy
  • Marketing Campaigns

Branding & Design

  • Brand development & re-branding
  • Logos & ID systems
  • Messaging
  • Illustration
  • Collateral design and packaging
  • Information design
  • Iconography

Digital Design

  • Website design and development
  • UX/UI
  • Information architecture
  • Prototyping & wireframing

Event Design & Experience

  • Event collateral design and creative direction
  • On-site creative and production support

Contact us to learn more about our website services

Contact Us

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